ATTENTION…

If You Are Looking For New Customers, You Maybe Losing Money.

Discover how 3 unique under used money making strategies can turbo charge your monthly business cash flow without incurring additional advertising costs or expensive new customer acquisition campaigns…

Dear Friend:

Are you one of the many businesses owners who are stuck in the customary rut of expanding your business? If so, this letter maybe the most important letter you’ll ever read. You see, when all is said and done, there are only three ways to multiply your profits:

1. Increase the number of paying customers through sales conversion
2. Increase the average dollar amount of every sale you make
3. Increase the frequency of repurchase from existing customers

The vast majority of businesses marketing strategies limit themselves to using no more than 1 or 2 of the above strategies. In so doing, a lot of sales are left on the table that would have otherwise been converted had they incorporated all of the above three strategies to maximize their profits. You see, the standard modus operandi of most businesses is to focus their marketing and sales strategies exclusively on item #1, on generating more traffic and making the next new sales. Consequently many businesses find themselves chasing the proverbial “Shiny Object”  or the “One Time Customer”syndrome .

This strategy while beneficial perhaps in the short term, can however, be fatal for some businesses and paradoxically can end up losing your company more money and competitive advantage in the long haul.   As a general rule it is always less expensive and equally if not more profitable to generate sales from your existing customer base than it is to make a sale to a new customer. After all acquiring new customers can be an expensive and time consuming activity. Copywriters and ad agencies need to be retained, television, radio, Internet advertisements and direct mail campaigns need to be fashioned and deployed. Multiply points of contact must be made before a sale can be consummated because rarely do consumers buy on the initial contact.   All of which entail cost. This truth is born out by current research which confirms that acquiring new customers is 5 times or more the cost of selling to your established customer base.

With that truth in mind, forward thinking companies have shifted their marketing resources and efforts to increasing their sales and at the same time reducing their marketing expenses by leveraging or “annuitizing” their existing customer base rather than relying exclusively on priming the well with each new customer.  As the famous business guru, Peter Drucker once remarked, “Marketing and Innovation are the only two profit centers in business–everything else is an expense.”

If you are at all interested in utilizing little known, underused but proven strategies to increase your sales and bottom line, we would direct you to our service page for a more detailed explanation of each strategy.

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